The Myths of Innovation By : Scott Berkun
Book Excerpt :
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. The release of this paperback edition, updated and expanded with four new chapters, presents a fantastic opportunity to explore or rediscover this powerful view of the world of ideas.
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